Keyword optimizing your site is also a part of the SEO technique, though much less important than incoming links. The best strategies to go about making use of the right keywords is by using the free keyword tools provided by all the search engines. These free keyword tools show you just what individuals are searching for on the net. Check out the words that refer to the business and utilize these words on your website. If you're just starting out, choose really detailed keywords and not the highly-searched and extremely competitive ones. It is estimated that about 60% of queries online include 2 to 3 keywords so try to stick with phrases that meet that. Be sure you use your keyword phrases in important places on your website like titles, headings, sub-headings, etc.

(Image: https://i.ytimg.com/vi/0-Bof0SU7ZI/hq720.jpg)Add a video, based on your niche market. This is key to search engine optimization Marketing, Google loves to rank video and the next generation is known to watch and not read text. Add your keyword to the alt image tag, if it doesn't have one, make your own. Add some pictures to your site, give people a feel of who you are and what you're about. The plain page idea is over, the more visually stimulating your site is the better it will rank (unless it's flash). Same add you keyword to your alt image tag.

Plan Your Content: Before you develop your site, make a list of all the possible search words and phrases you think a potential customer would use to locate your website. A research tool such as WordTracker can help you in this process. Write compelling, professional marketing content for your site that is rich with these search words and phrases, especially on your home page. Make pages about 250 words. Tip: Hire a professional web copywriter to write your site content.

Now You need to use the keyword meta tag. Just as a side note, most search engines don't often use meta tags anymore, but it certainly wont hurt your rankings.

The next rule of search engine ranking criteria is to get your name out there. This is all about social networking, links, and pay per click ads. The more people who are aware of your site, the more clicks you will get. The moment more and more people begin clicking on your site, the bots will begin indexing your information. When the bots start indexing, this means the major search engines are keeping track of what you're doing. This is a good thing.

search engine news There are other techniques around, but these are the principals. These basic 4 techniques can be called “On-Site Optimization” and “Off-Site Optimization”.

So keep these two things in mind. You will be ranked according to quality and keywords. This means that your page ranking will be based mainly on these two factors. Of course your aim is to be on the first page of the search engines, which is the one that will be seen by most people. Few people go on to the following pages.