报告时间：2019年8月2日（星期五）14：30
报告地点：浙江大学紫金港校区蒙民伟楼402室
报告题目：How can an emotional brain be rationally creative?
主讲人：Prof. Yong Zeng（加拿大康考迪亚大学）
主持人：刘玉生 教授

Abstract: This talk aims to discuss the mechanism behind human design creativity. Based on Yerkes-Dodson law, which states that human performance and mental stresses are related in a manner of inversed U curve, human creativity is assumed to be related to the mental stresses appeared in the creative process. Mental stress can be defined as a ratio between the perceived workload and the mental capacity whereas mental capacity consists of rational and emotional capacities. It is the interaction between the rational and emotional capacities that determines if and how human can be creative. This observation forms the foundation of our effort to develop a science of design.
This talk will include three main parts: 1) the applications: design-driven organization change and design-driven learning; 2) a model of creative design; and 3) neuro-cognitive studies of design creativity. The talk will conclude with reflections on the future of design science.

Bio: Dr. Yong Zeng is a Professor in the Concordia Institute for Information Systems Engineering at Concordia University, Montreal, Canada. He is NSERC Chair in Aerospace Design Engineering (July 2015-June 2020) and was the Canada Research Chair in design science (April 2004 - August 2014).
He is an Honorary Editor since May 2019 and was the Editor-in-Chief of Journal of Integrated Design and Process Science (published by IOS) from January 2013 to May 2019, and an editorial board member of Computers in Industry and Journal of Computational Design and Engineering. His research aims to understand and improve creative design activities, which crosses design, computer science, mathematics, linguistics, and neurocognitive science. He has proposed the Environment-Based Design theory.